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According to the J.D. Power 2024 U.S. Automotive Performance, Execution and Layout (APEAL) study, which measures owners’ emotional attachment and excitement for their new vehicle, Porsche is ranked number one in the premium segment. This is the 8th time Porsche has earned a top position in this study.
The Porsche Taycan has also earned its second consecutive award as the best-in-class Upper Mid-Size Premium vehicle.